.2024 has been actually an inconsistent year for adtech funding.U.S.-focused adtech startups, as soon as adapted to getting billions in equity capital each year, have raised nearly $360 thousand thus far this year, placing it on course to become the industryu00e2 $ s slowest year in over a decade, every Crunchbase records. That slowdown is due to market concentration, increased regulative pressures, as well as financial uncertainties.ADWEEK consulted with 5 VCs that continue to acquire adtech firms, even with these problems, about what they are actually searching for and also what they stay away from. Possibly unsurprisingly, these entrepreneurs are actually targeting chances in privacy-focused innovations and also industry-specific areas such as linked TV.